McMahon named as group marketing director for Aegon UK
Paul McMahon, managing director of Friends Provident, will join pensions and finance brand Aegon UK as its group marketing director.
McMahon joins Aegon as it begins to reshape the business in the UK, and will be tasked leading the delivery of its new marketing strategy in preparation for changes to the marketplace through the Retail Distribution Review.
The business will also be repositioned to focus its development on two growth markets of workplace savings and ‘at retirement’ solutions.
Andy Marchant, marketing director of Aegon’s life and pensions division, will now leave the company following the appointment of McMahon.
Otto Thorsen, chief executive of Aegon UK: “Paul has specific skills in the wrap and platform markets which will dovetail well with Aegon’s proposition development. This is an exciting appointment, which represents an important milestone as we progress with our new strategy. I’m delighted that Paul is joining the team.”
Thorsen continued: “Aegon’s ongoing commitment to the UK market will be underpinned by a commitment to developing exciting talent, bringing in specialist skills where required, and targeting growth opportunities. RDR will bring to significant change to our market and the changes we are making to our business now will ensure we are one of the winners in the future.”
McMahon, added: “Aegon has always enjoyed an excellent reputation in the adviser market for its leading market position and expertise in pensions. Their refocused strategy present significant opportunities for the business. I’m delighted to be moving into this transformational role with a company that is recognised as one of the key players in the UK market and I’m looking forward to helping deliver further success for AEGON in the future.”
McMahon takes over the role from Steve Clode, head of marketing for Aegon UK who left last February.