The best creative work from MiNetwork

Here The Drum publishes some of the latest creative work to come out of MiNetwork’s member agencies across the UK. If you are a MiNetwork member and wish to submit creative work to MiNetwork and The Drum contact thomas@carnyx.com

Design By Day has created the brand identity and marketing materials for The People You’re Not, a new exhibition about fame at Manchester’s Cornerhouse. The Salford studio picked up the brief following its work with the Cornerhouse on its ‘Unspooling’ exhibition last year. Design by Day took inspiration from the artists and work to develop the identity for the exhibition, and produced a typographic side-show “exposing the austere dark reality of getting caught up in the carousel journey of fame”. Manchester-based RetroFuzz has launched a new site for Def Jam UK. The brief stated that the new site “needed to be easy to use and look stunning” to reflect DefJam’s position as one of the strongest brands in global music.” The site had to be easily customisable to emphasise the artist currently being promoted, and a “cool widget” would be included as the focus of the homepage. The solution provided by RetroFuzz extended the widget to fill the whole browser, rather than limiting its functionality to a particular area of the page, allowing the artist browser to act “as a primary navigation tool.” Pernod Ricard tasked Edinburgh agency Contagious with the creation of the English Gins Inspirations and Recipes book. The book works as part of a wider mentoring programme that is gifted to the bar trade in America, illustrating the heritage, craftsmanship and traditional quality that makes English Gin the equal of any of the world’s iconic spirits. By highlighting the brand heritage and range of flavours, it hopes to inspire and educate bartenders to use Pernod Ricard’s premium English gins; Beefeater Dry, Beefeater 24 and Plymouth Gin. The book tells the story of the pioneers who first created these venerable brands of English Gin while also finding out about today’s Master. Manchester agency Reform has designed a publication to mark Oldham Coliseum’s 125th anniversary.The theatre will use the 20-page brochure for the next two years as it looks to raise awareness and find new funding streams. The print edition includes a pocket at the back so new material can be added. Its cover was printed on a soft, uncoated stock and includes a silver foil block for the ‘125th’ text. The inside pages use matt stock and is saddle stitched. Manchester agency JudgeGill has helped Adidas and Intel bring to life their adiVERSE, a ‘virtual footwear wall’ designed to give fans of the sports brand better access to its products. Customers will be able to interact with the adiVERSE wall if they need product guidance, cannot find a product they need or like, or if they need it in a particular size or colour. Adidas says the installation will allow it to bring its flagship store range and entire online range to every store in the world. When not being used by customers, the wall allows Adidas to feature video and brand communications to promote its products. JudgeGill has helped Adidas and Intel “from conception to delivery”, working on its digital design and the way products are rendered.

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