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Switch launches new website for IET Connect

Switch has launched a new website for IET Connect, The Benevolent Fund of the Institution of Engineering and Technology.

The new site is part of a wider rebranding of IET which Birmingham-based Switch was appointed to carry out from last November.

The organisation wanted to rebrand so it could communicate its services more clearly to its 150,000 members across 125 countries.

Andrew Wishart, client services director at Switch, said: "While our digital team has been building the website, a separate branding task has focused on researching and producing a range of particularly strong, real-life case studies to underpin the key messaging.

"Using a mixture of emotive photography and video, the subjects and stories have been carefully selected to illustrate the diverse range of help and assistance offered by IET Connect.

"The key messaging will now appear across a range of collateral, to promote the website as being the source for more information and the starting point to engaging with IET Connect."

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