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Northern Rock launches 'Works for Me' campaign


By The Drum Team | Editorial

February 7, 2011 | 2 min read

Northern Rock has today revealed the first fruits from its new agency roster - a brand campaign which places its customers at the heart of its ads.

'Works for Me' is the first campaign from Tangible Group and Farm Communications since they were hired by the bank last month.

Northern Rock said the UK-wide print and radio ads follow "extensive research" into what its customers think about the company, banking in general and how things can be improved on a daily basis.

Andy Tate, customer and commercial director at Northern Rock, said: "We've spent a lot time listening to our customers to find out what they value and want from their bank. It was overwhelmingly apparent that having good, friendly service and a fair and open relationship with their bank is very important to them. They want evidence that we are working for them. This is what Northern Rock is striving to offer.

"Works for me is about putting our customers at the heart of Northern Rock - that's why we're letting them do the talking in our advertising. We want them to tell other people that we're committed to building an honest and straightforward bank for all. We've got a strong range of savings products and we're confident that by putting our customers first, they will continue to re-build their trust in us, and help us build a better Northern Rock."

The campaign will also appear on Northern Rock's website, in branches and in other marketing material. Media planning and buying has been handled by MediaVest.

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