Michelin News UK

Michelin to republish classic tyre poster adverts

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By The Drum Team | Editorial

February 4, 2011 | 2 min read

Republished classic Michelin tyre poster adverts are to be sold as part of the centenary celebrations at Michelin House.

The posters will be sold in the Conran Shop at Michelin House for a limited period, featuring ‘Semelle’, an advertising poster created for the brand by Marius Rossillon in 1905, known as O’Galop.

The brand also recently held a competition for students to design a poster to celebrate the centenary, judged by Sir Terence Conran, Michael Wollff and publisher Paul Hamlyn.

Michelin News UK

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