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The List halves magazine frequency to focus on website

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By The Drum Team, Editorial

February 4, 2011 | 2 min read

The List, the Edinburgh and Glasgow events magazine, has announced that it is to change its frequency from a fortnightly to a four-weekly, in order to divert more resource into its expanding website.

Launched 25 years ago the title will see its newsstand price rise by 30p to £2.50 an edition and its pagination growing from 96 to around 112 page as part of the move.

The pitch to the reader is that the move will offer better value for money – as they will get a magazine that lasts a whole month, rather than just a fortnight, and in view of the increased shelf-life it will increase its print run from 18,000 to 20,000.

Over the last few months The List, which was founded by publisher Robin Hodge, has been developing its online side to include UK listing and claims that 30,000 events are currently featured.

Simon Dessain, digital director of The List, is reported as saying: “We will shortly launch a new, easy-to-use web-based facility for submitting events information and which will also allow promoters and venues to enhance their listings with additional images, descriptions and other data.

"The growth in the number of venues and events will continue. We will launch a new film listings site in the next quarter.”

The List claims that the website attracts 760,000 visitors a month.

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