You v the Machine: Quick advertising challenge
We have a very quick challenge for you... Over the next 48 hours we want to re-make your old ads... With the help of a French Advertising Robot.
We want to pit these ads against the poster/press ads that you really created for the same client.
It is great fun - we've been trying it out this morning...
(We initially asked agencies to send in briefs - so thanks if you already supplied us with briefs - however, it now turns out that the briefs unfortunately don't fit the categories in most cases...)
It is really simple... All we need from you is the Category (ie alcohol, baby, salty food, etc), the product (ie wine, nappies, crisps), the objectives (more sales, brand building, etc) and the target (children, 30s, over 50s etc) for the ads that you created... And a copy of the actual poster/press ad that subsequently ran.
That is it. (Although - the machine has a problem with big names, so the shorter the brand name the better!!!)
See the screen grab pictured to see the categories available...
The time limit is very tight as the Parisian agency has limited access to just 48 hours (which we are already almost 12 hours into...), so if you have anything, contact us with your Category, Product, Objective and Target and send a picture of your ad... I will send you back a shot of the ad that the machine created... Man v Machine - who wins?
What do you think?
email gordon.laing@carnyx.com to get involved.