As it restructures its business, McCann Worldgroup has announced that Gustavo Martinez will take the role of president of McCann Worldgroup Europe from Brett Gosper.
Reporting director to chief executive Nick Brien, Martinez will be responsible for managing and expanding the global client portfolio throughout the region and will drive collaboration across the marketing disciplines.
He joins from Ogilvy and Mather Worldwide, where he held the position of director of global brand management and global new business director and takes on his new role from Brett Gosper who will leave the company.
“I am thrilled to welcome Gustavo to this critically important role on our leadership team. Gustavo’s international background – both in terms of his broad geographic and diverse business accomplishments – makes him ideal to lead our transformation in Europe,” said Brien.
“Gustavo has an enviable track record managing and expanding business in a number of global markets, and he possesses the values and skills we need to help transform our clients’ brands and grow their businesses.”