Foster’s launches fourth instalment of ‘Good Call’ ad campaign
Heineken UK brand Foster’s is to build on the success of its ‘Good Call’ ad campaign with its fourth TV execution to feature Antipodeans Brad and Dan in their Agony Uncle roles.
The most recent instalment of the campaign, ‘Sun Cream’, has been created by Adam & Eve and sees Brad and Dan offer once again offer their unique take on the world from their beach-side den to telephone callers from the UK faced with social dilemmas.
The 40 second ad has caller Dean, who is on holiday in Cyprus, telling the duo that his friend has asked him to rub sun cream on his back before asking if this would be an acceptable thing for him to do.
While sympathising with the awkwardness of Dean’s situation, Brad and Dan point out that a sunburnt wingman is useless and that Dean should help out while following a number of rules. These include “only put it on the safezone where he can’t reach”, “whack it on thick” to avoid having to apply a second coat, and lastly ensure there is “no eye contact or scented candles”.
Nic Casby, brand manager for Foster’s at Heineken UK, said of the new ad: “The latest execution for the ‘Good Call’ campaign features a classic dilemma that a lot of men will be able to relate to, and hopefully Brad and Dan’s straight talking advice will help them deal with this potentially tricky issue in the future.
“Our previous Brad and Dan adverts tested in the top 3% of all UK adverts and came second in YouTube’s ad of the year, and we are confident that ‘Sun Cream’ will be a welcome addition to the ‘Good Call’ campaign.”
The ‘Good Call’ campaign spearheads a multi-media marketing campaign which will include a further TV execution, VOD/viral clips, sponsorship of the Edinburgh Comedy Awards and online Alan Partridge series Mid Morning Matters, and more than 100 hours of Channel 4’s Original Comedy programming.