Amaze Underwired News

Restructure sees sister companies brought into Amaze Group


By The Drum Team | Editorial

February 2, 2011 | 2 min read

Amaze is to restructure its business in a move that will see two sister companies, Landmarks and Underwired, being brought under the Amaze umbrella.

Headed up by Felix Velarde, London based Underwired, which specialises in Ecrm and social CRM has recently expanded its client portfolio in the Northwest and will now have teams based in Manchester, as well as continuing in London.

Landmarks, the Brussels creative agency that joined Amaze in October, will also now fall under the brand.

Meanwhile, Natalie Gross will now assume responsibility for the overall running of the digital and technology business within the company, while Sandra McDowell continues to oversee PR and social media, with Rod Hyde still in the role of chief executive and Steve Collins working as financial director.

The agency has also admitted that as a result of the restructure, ‘a small percentage’ thought to be around eight roles, will no longer be needed within Manchester.

Rod Hyde, commented: “Bringing our two sister companies together strengthens the Amaze offer in the UK and in mainland Europe. The cross team working we have seen in recent months mirrors the Hasgrove board’s vision; to place like-minded individuals together in a culture of collaboration harbours success. And now these complementary skills, under Natalie’s strategic direction will be fully harnessed.”

Last week, Amaze announced that Liane Grimshaw had departed from its board.

Amaze is owned by Hasgrove, which also owns The Chase, Interel and Odyssey.

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