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Radio Clyde Bauer

Redesign underway for Bauer Media's radio websites

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By The Drum Team, Editorial

February 2, 2011 | 2 min read

Bauer Media is redesigning all of the station’s radio websites to improve the experience of consumers and advertisers, while also growing online listening.

New websites for Magic 105.4, Key 103 in Manchester and Clyde 1 in Glasgow will be first, with a consistent design to roll out across all 42 of Bauer’s radio stations, with the aim of allowing each station’s editorial team the opportunity to report more local content.

Advertisers will also be able to use a single campaign execution through the consistency of the design of Bauer’s websites, also allowing for full-page takeovers and extended videos, as well as being capable of hosting regional campaigns.

Developing the websites has been a collaborative project between the company’s design and development team in Manchester and the online team in London.

Iain Clasper, development director for Bauer Radio, said: "Online audiences are vital to Bauer's growth and our new sites will allow us to take another major step in connecting audiences with compelling and bespoke content, which reflects our on air commitment."

Radio Clyde Bauer

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