A Marketing Industry Network meeting held last week in Edinburgh discussing what brands must consider ahead of commissioning the development of an app.
The panel was made up of Keith Paton, partner in app development agency Bluemungus, Hoss Gifford, former head of creative innovation for Starworks and Bob Thomson, co-founder of Storm Ideas discussing their experiences and some of the do’s and don’t behind app development.
Here’s 10 things the group learned that night about app development for brands:
Study Google analytics on your company website and examine if an app is better than a mobile website.
Make sure you know which audience to target
Once you have a core idea, stick to it.
Apps should be built like a website
When developing an update, make sure it only enhances the user experience.
Make a decision about how ‘aggressive’ you wish to be in commercialising the app
Apple is unlikely to change their policy on Adobe flash developed apps being approved and Adobe is not in a position to fight the decision.
No longer will developing an app that makes a fart noise make you a millionaire.
Apps should not be a replication of the company’s website – but off a different and clear proposition for the user.
App standout: Good apps sell themselves – especially when rated highly by their users.