Dubai Lynx reveals 2011 jury
The Dubai International Advertising Festival, an annual shindig for creative advertising and communications in the Middle East and Africa, has announced a its full list of jurors for the 2011 event.
Some 28 individuals comprise this esteemed list, each of whom will be flown away to view entries, deliberate and approve the regions finest work.
Four juries will each be led by their jury president, to judge a total of 12 entry categories; Design, Direct, Promo & Activation, Interactive, Media, Film, Print, Outdoor, Radio, Integrated, Print & Outdoor Craft and Film Craft.
Leading the British delegation to the Gulf is Rodney Fitch, founder of Rodney Fitch Ltd, who has been named as Jury president in the design jury category.
Amongst the other UK creatives with a passport to the desert state is Richard Brim, creative director of Leo Burnett who will judge film, print, outdoor, radio and craft.
Burnett will be joined by Ben Callis, creative director at SapientNitro who will deliberate upon the direct promo & activation and Interactive hopefuls.