Atos Origin begins first TV campaign to promote redspottedhanky.com
IT services company Atos Origin is to launch its first TV campaign for its new online retail train travel brand redspottedhanky.com.
The ‘All Wrapped Up’ campaign was created by Cogent Elliott and will run across the central region from today (1 February) with a focus on the red spotted handkerchief of Dick Whittington as an icon for the desire to travel.
The advert highlights the offer of average savings by the brand of 51 per cent on train tickets bought through the redspottedhanky.com site, rather than at the station on the day, and includes the strap line is ‘All your train travel needs wrapped up in one’.
Gareth Woodhouse, from redspottedhanky, commented: “Savvy customers know that it pays to shop around for the best deals, purchasing train tickets is no different. The redspottedhanky offering of great prices and customer rewards means that we have established ourselves as a unique provider and a real challenger to TheTrainline.
“Together with a fresh, bright, fun brand identity, a warm approach and a price promise to guarantee the best deals available we’re confident that the new TV spot will bring something new to the market place.”
The campaign is the third stage of an integrated marketing campaign from Cogent which began last year with the development of the online brand, followed by the website.
Richard Payne, creative director of Cogent, said: “We developed the Dick Whittington style red spotted hanky icon as we felt it summed up the brand’s integrated travel offer. The bold illustrative style makes the brand achieve real stand out. I’m particularly proud of the team who have taken the creative style to a new level, making it work equally well on TV as it does in a digital format.”