Principal Hayley moves advertising account to The Union
Hotel and venue chain Principal Hayley is understood to have moved its marketing services account out of The Whole Caboodle, with The Union thought to be its new creative agency.
The marketing contract was picked up by The Whole Caboodle in January 2009 following a seven-way-pitch, with the account now understood to have moved to The Union following another pitch held at the end of last year.
Principal Hayley, which owns hotels and venues in cities across the UK, including Sheffield, Edinburgh, London and Birmingham, said that it was not willing to comment, while The Union has also yet to confirm or deny the story.