The first interactive annual review for the Museum of London has been created by Uniform.
The project is the Museum’s first steps towards implementing digital formats of its review, rather than printed copies, and allows viewers to link directly to relevant films and external weblinks through its contents bar.
As part of the project, Uniform has created films and animation to incorporate into the review are to be hosted on Youtube and viewed on a special branded window, maximising the brand profile.
Weblinks are also contained through a branded page to the Olympic 2012 website, in order to highlight the Museum’s involved in the event.
The review, which uses the concept of a ‘You are here’ floorplan, will be distributed through email to stakeholders of the museum and will also be hosted on its website.
A viral has also been developed, using a timeline device, following the journey of the Museum in the last 12 months.
Rachel Williams, corporate business planner for the Museum, commented: “We’re thrilled with the end result. This isn’t simply a case of taking a hard copy version online. The agency took the brief of creating a fully functioning digital annual review, capitalising on the material and links to our partners.
“It was really exciting to do something completely different to what had been done before and going down the digital route allowed us to incorporate film and animation as well as creating something really visually appealing. Promoting the Review via email and through our website means that it has the potential to reach a much bigger audience than ever before. We expect this to reach ten times the audience with more interaction in each area.”
Tim Sharp, design director at Uniform, added: “The Museum team was very open to ideas. After the initial meeting and our own audit, it was clear that they had lots of excellent content. It would have been foolish not to use it.”
Sharp added: “It adds a completely different dynamic to the review. Annual reviews are still pretty static affairs, but it was this approach that appealed to them and persuaded them to work with us for the first time.”