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Everything Everywhere to roll out mobile payments service

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By The Drum Team, Editorial

January 27, 2011 | 2 min read

What is claimed to be the UK’s first mobile phone payments service is to be launched by network operator Everything Everywhere, in collaboration with Barclaycard, through the Orange brand.

Due for launch in summer 2011 the service will take advantage of contactless technology at businesses including Pret a Manger, Little Chef and the National Trust.

Driving the roll out is the upcoming London Olympics in 2012, with many of the Games sponsors also behind Near Field Communications, the short range wireless technology which makes contactless payment possible.

Tickets, transport and other transactions are all expected to be purchasable via the technology at the time of the event.

Commenting on the announcement, Gerry McQuade, Chief Development Officer, Everything Everywhere, said: “This is the beginning of a revolution in how we pay for things on the high street. It’s a cultural shift that is as important as the launch of the personal credit card or ATMs.

“We’re making something that’s been talked about for many years a reality and very soon, using your mobile to buy a sandwich, a cinema ticket or in time, even something bigger like a computer will simply be the norm.”

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