Michelin News UK

Design legends choose student's poster to celebrate Michelin House centenary


By The Drum Team | Editorial

January 26, 2011 | 2 min read

As part of the centenary celebrations for the 100th birthday of Michelin House, Sir Terence Conran and Bibendum restaurant have joined forces with the Royal College of Art to commission a poster to mark the occasion.

Masters students from RCA’s Communication Art and Design department were given the opportunity to submit a design for a poster to commemorate the centenary which will hang in the restaurant alongside its collections of original Michelin Tyre advertising posters.

Judged by design legends Michael Wolff, Stephen Bayley, and Sir Terence Conran, who gathered in the Bibendum Oyster Bar as the shortlist of thirteen design proposals were revealed.

In the end they chose the work of 24-year-old first year student Marta Dlugolecka and her “Bowler Hat” image.

As well as going on permanent display in the Bibendum restaurant and on sale from January in The Conran Shop, she was presented with a cheque for £1,000.

Terence Conran, commented: “I loved Marta’s poster and it will sit perfectly alongside the other stunning Michelin posters we have in Bibendum. She has managed to capture the charm, fun and wit that to me is everything Michelin and our beautiful building stand for. It is simple and gets straight to the point, which is not as easy as it looks.

“The quality of the posters submitted was outstanding, and it was very interesting talking to the students about the inspiration behind their posters. The talent on display demonstrates precisely why we should be nurturing and promoting our young talent, not stifling it. The creativity and innovation of our young designers and artists makes a huge and important contribution to the economy – and future – of this country,” he continued.

Runners up were Rachel Lillie and Patric Sandri, who both receive a £500 cash prize.

Michelin News UK

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