Independent UK publishing house Faber and Faber has announced that it is seeking to evolve its digital presence in order to formalise its point of difference and to keep pace with the changing digital landscape.
The company, made famous from publishing many works of its former editor, poet T.S. Eliot, will aim to put a stronger emphasis on social media and ecommerce.
“The rise in shopping for books online has seen a reduction in the number of people going to bookshops to make their purchase and means that publishers are closer than ever to their readers,” explained Faber and Faber digital marketing manager, Matthew DeVille.
"We need to ensure that we embrace a modern direct-to-consumer approach to interact with readers who are increasingly comfortable reading, discovering and buying books online and downloading apps and ebooks."
The publisher is now working with Bristol-based digital agency, The House of Omni, to make itself more accessible to the online community.
“We were recommended to Faber due to our strong understanding of Django, a Python Web Framework, which their current sites are built in.” explained The House of Omni managing director, Sam Hearn.
“The publishing industry is advancing rapidly from a digital perspective, so we are excited about working with Faber and Faber to see how it evolves and help keep them at the forefront of how consumers engage with literature online.”