BBC Family News

BBC Scotland promotes news service with ad campaign


By The Drum Team | Editorial

January 24, 2011 | 1 min read

BBC Scotland has begun the second phase of its news campaign, with the aim of the raising the profile and reminding its viewers of the range of content it creates.

The campaign, by Family, will run across television trails and 48 sheet posters, using the theme ‘BBC Scotland News Takes You There’, in order to promote its TV, radio, online and mobile news.

The campaign will run for a fortnight across Scotland.

This morning the BBC announced that it was to cut a quarter of its digital budget, resulting in the loss of 360 jobs across the UK.

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