Modern Marketing

Taco Bell pulls its advertising around US remake of Skins


By The Drum Team | Staff Writer

January 21, 2011 | 2 min read

Restaurant chain Taco Bell has pulled its advertising around the US MTV remake of Channel 4 series Skins due to the mounting controversy of show’s content, which has also captured the attention of a watchdog group, which could lead a child pornography investigation.

MTV has come under scrutiny due to the sexual content of the series, which led Taco Bell’s decision to remove its advertising from the programme, while The Parents Television Council has called for a criminal investigation to be launched around the show, which has reportedly led to MTV holding a series of ‘panicked’ meetings at its New York headquarters.

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Taco Bell spokesperson Rob Poetsch, commented: “We advertise on a variety of MTV programs that reach our core demographic of 18 to 34 year olds, which included the premiere episode of ‘Skins.’.

"Upon further review, we’ve decided that the show is not a fit for our brand and have moved our advertising to other MTV programming," he continued.

Meanwhile, a spokesperson for MTV defended the series, stating: “We are confident that the episodes of 'Skins' will not only comply with all applicable legal requirements, but also with our responsibilities to our viewers.”

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