Former group marketing director of Trinity Mirror, Lorraine Fraser, has joined Incentive Media as a director of the company.
Fraser, who left Trinity Mirror last year, having worked in the role of marketing director and circulation manager, will work alongside Susie Fraser, managing director of Incentive Media in driving the PR and social media division of the business, and has already picked up the account for the Ideal Home Show Scotland.
Susie Fraser said: “I am delighted to have someone of Lorraine’s’ calibre on board. She has immense experience and a keen insight into the market place. This along with her strategic vision and boundless energy makes her a huge asset to the company. And no, we are not sisters.”
Lorraine Fraser commented, "Incentive Media are a dynamic and growing PR and Marketing Agency who have huge ambition and drive. I spent a great 10 years in the Navy, 11 fantastic years in Newspapers and now to be given the opportunity to join Susie as a Director at Incentive Media was one that I could not resist.”