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New packaging design for Glenfiddich's Snow Phoenix

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By The Drum Team, Editorial

January 20, 2011 | 2 min read

Stand has designed new packaging for Glenfiddich's limited edition Snow Phoenix whisky.

The Glasgow design agency was briefed to produce bottle labels and an outer pack for the Scotch, which was created as a result of ‘the great warehouse collapse’ at the distillery in Dufftown.

The collapse saw four roofs buckle under the weight of the lying snow, with a range of casks being rescued and married to create Snow Phoenix.

Stand has referenced the incident through its use of photography, colour, typography and the tin packaging.

Katrina Wateridge, Innovations Manager for William Grant & Sons, said: “We are delighted with Stand’s interpretation of Snow Phoenix. Their design truly encapsulates the historic event at the distillery and the reaction so far has been unprecedented. Snow Phoenix is already in high demand the world over.”

The new designs started to roll out in December.

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