Gem 106 launches New Year campaign
Gem 106, an East Midlands based ‘adult contemporary’ radio station owned by Orion Media, has appointed Connect Group to run a supporting campaign.
Dubbed ‘turn on the sparkle’ the campaign has been carried on outdoor, online and TV since the stations launch on New Year’s Day.
Connect's new executive creative director, James Sinclair, led the creative team that worked on the Gem 106 campaign. He said: "Working with David and Andy from GEM 106 has been as nice an experience as I can remember in advertising. They know who they are, who their customers are, and what they want to say to them.
"With that level of understanding of their brand translated into a tight proposition and a great name to boot, all we had to do was sprinkle a little pixie dust on top - which of course is exactly what we did.”
The media partner for the campaign was Brilliant, based in Birmingham while The Gate was the production company.