Foursquare, the location based social media service, is on top of the world after an adventurous user checked in from the North Pole.
David Newman, CEO of Carole Nash (an Altrincham based vehicle brokers), devised the stunt as a means to raise money for charity after teaming up with Leeds based search specialists Stickyeyes.
The trip was no walkover however, with custom technology needed to tether an Android and satellite phone, both of which (along with their owner) had to survive temperatures as low as -35C and.
Fortunately all worked flawlessly and the world first ensured global coverage for the trek with the feat being covered by The Mirror, ABC News, mashable and over 200 separate blogs and media outlets.
This success has netted Stickeyes further glory; they picked up an ‘Innovation in Online PR Award’ from econsultancy.