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Twofour appoints Opie as channel strategy director

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By The Drum Team, Editorial

January 19, 2011 | 2 min read

Independent television media company, Twofour Group, has appointed Lisa Opie as channel strategy director for Twofour and managing director of The Rocket Science Group, one of Twofour’s fastest growing subsidiaries.

Lisa was previously MD of content at Channel Five, and prior to that, managing director of Flextech Television (now known as Living TV Group). She has been working with Twofour as a consultant for the last 18 months.

Rocket Science Group, acquired by Twofour in October 2010, will continue to operate as stand-alone brand for now, however, Lisa will ensure that they work closely together to exploit synergies and develop new market opportunities across the globe.

As director of channel strategy for the Twofour Group, Opie will also be responsible for developing and delivering digital channels for brands, broadcasters, talent and businesses in both the UK and the International market.

“Lisa brings a wealth of experience in channel management, a deep understanding of brand in a crowded communications marketplace and a keen commercial eye; we are delighted that she’s joining the team.” said Twofour’s Group managing director, Mark Hawkins.

“I'm delighted to be joining one of the most exciting media businesses in the UK,” explained Opie.

“Twofour's unique combination of products and services, from strategy and technology through to content, make it a powerful player in a converged marketplace. I'm looking forward to working with Rocket Science to build on its significant and impressive success to date and delivering on the opportunities that the union with Twofour provides.”

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