MediaVest Leeds lands £1.5m RHS business
The Royal Horticultural Society has appointed MediaVest Leeds to handle media buying for its RHS Gardens shows over the next three years.
MediaVest won the new contract after a pitch against four London-based agencies and it has also been reappointed to handle media for the RHS Flower Shows. The combined annual media spend is estimated at £1.5m.
Laura McCarthy, head of marketing at the RHS, said: "There is now clarity for RHS Shows on what elements of our media planning are successful, and how all media channels work holistically to deliver the best overall result for the RHS