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Google 'will overtake Apple within four years' as tablet market explodes

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By The Drum Team, Editorial

January 19, 2011 | 2 min read

Technology analysts Ovum have predicted that Google will overturn Apple's dominance in the touch-screen portable computer market within four years – but only just.

Apple's iPad accounted for 90% of the market – which equated to 12.6m unit sales – for tablet computers and non-smart phone mobile devices last year.

However, by the year 2015, when sales total sales are likey to be 150m units a year, the proportion of Apple tablets will have fall.

Ovum principal analyst Tony Cripps was reported as saying: “This huge growth will be dominated by tablet-style technonologies such as the iPad and will mainly be driven by consumers buying devices to complement smart phones.”

The main beneficiary of this dramatic growth will be Google, according to Crips, which will take 36% of the market, compared to Apple's 35% share. The remaining 29% will be divided by Microsoft, RIM and HP's WebOS.

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