Robot-food designs PocketLoops branding

Robot-food has designed the branding and packaging for a new music product by technology company GEAR4.

The Harrogate agency has created the look for PocketLoops, a keyboard which plugs into the iPhone or iPod Touch and allows users to create, remix and share songs.

The design brief was to target aspiring producers, gamers and music lovers aged 15-25.

Mike Shaw, design director at Robot-food, said: "As the product is currently unfamiliar, we focused on its functions, trying to communicate them as boldly as possible with imagery, rather than reams of text."

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