Supercuts UK campaign highlights new look for brand
The first campaign for Supercuts UK by Rees Bradley Hepburn has begun to roll out, highlighting a new look and feel for the national hair salon chain.
The ‘Good Looks Cost Less’ campaign has been created with the aim of appealing to style conscious and budget restricted customers, and aims to convey both affordability and style, alongside its ‘no appointment necessary’ policy.
The national campaign is running in press titles such as Now, Closers and OK, while also featuring in online display adverts, while the new look has rolled out across in-salon communications and the new Supercuts UK website and accompanying Facebook page.
Stephanie Hollis, brand manager for Supercuts, commented: “We’re delighted with the new campaign imagery and feel that it’s created a very strong style-focused image for Supercuts which greatly reflects our stance for achieving a stylish look at an affordable price.”