Leicester agency Standout UK has launched a new digital campaign for Quaker Oat So Simple.
Standout has designed the promotional site for the 'Thank You' campaign, which aims to engage communications across the UK by rewarding their 'local heroes'.
The agency's managing director, Dan Barber, said: "Our aim was to build a campaign site that fits in with the Quaker Oat So Simple brand values and ethos."
The marketing campaign will see the site's users awarded coupons for nominating their local heroes. The site is linked to social networks to spread the word and will be promoted by a national TV campaign.