McCann Erickson Manchester has admitted that it is to enter a consultation process that could lead to six creative redundancies following the loss of its account with Reckitt Benckiser that included brands Durex and Scholl.
The agency lost both long-held ad accounts in November of last year when the new owner of the brands, which acquired them from SSL last summer, moved them to Euro RSCG Worldwide.
While the consultation process is underway, the agency has said that it is looking to reallocate a number of those affected to other roles within the agency.
Sue Little, chief executive of McCann Manchester, said: “This situation is not unique to us and any organisation that loses a piece of business of that size through absolutely no fault of its own has to reshape and restructure. The pace of change and new demands we are witnessing from clients mean we have to be able to adapt and evolve.
"While the traditional creative requirement from a client like SSL represents a loss, we are seeing explosive growth in areas such as digital and it is vital we are in ideal shape to meet this demand.”