Completing the judging panel for this year’s Drum Marketing Awards, Alison Lewis Jones, a marketing manager for VisitBritain, answers a few questions about herself and her career, ahead of the entry judging taking place.
Where do you get your marketing inspiration from?
Brands I have grown up with but yet still make themselves as relevant today as they were when they first developed through innovative marketing and product development.
What is your favourite piece of marketing and why?
I’m finding this difficult, too many to choose from… recently I loved the John Lewis tvc from Christmas 2009 showing the effect of the giving of presents, bringing out the small child in an adult; the excitement and joy of receiving something special to you. A beautiful piece of film that cut through all the Christmas clutter and positioned John Lewis as being the place to go for that gift.
Did you always want to get into marketing? if yes, why and if no, what did you want to do?
Yes… the ability to influence people in creative ways has always fascinated me.
For you, what makes an award winning piece of marketing work?
For me great marketing is when a brand dramatises a real genuine insight in creative way. It might seem obvious but great marketing has to clearly drive commercial objectives I’m not a marketer who subscribes to creativity just for the sake of creativity.
Lewis Jones will be joined on the Drum Marketing Awards judging panel by marketers from brands such as Dell, Disney, Easyjet, HMV, Honda, Land Rover, Microsoft, Thomas Cook and Umbro.
The deadline for entry to this year’s awards is 28 January and can be done through the awards website or by contacting Kimberley Baran on 0141 559 6078 or Kimberley.firstname.lastname@example.org