Mando Marketing Industry MiNetwork

New Amaze Digital boss to talk strategy at Stodge Breakfast


By The Drum Team, Editorial

January 17, 2011 | 3 min read

2011 threatens to be another challenging year for digital communications agencies. In February Minetwork is to bring together five leading digital agency bosses to share their secrets of success.

Willing to share their thoughts, views and strategies on business development are Nigel Hunter of Fuse8 in Leeds, Matt Johnson of Mando Group in Liverpool, Gross of Amaze, Nick Rhind of CTI Digital and Craig Johnston of Photolink.

Also on hand will be IP expert Mark Shipley of Shipley Solicitors, who will offer some thoughts and advice to agencies on potential IP issues in 2011 and how agencies can take advantage of them to grow their business.

Some of the areas up for discussion during the session will include:

• Strategies for retaining current clients

• Strategies for getting more business from current clients

• Strategies for identifying and winning business from new clients

• Strategies for building your service offer to clients

• Strategies for marketing to clients

• Strategies for keeping your best staff and find the best new staff

• Strategies for business growth through mergers and acquisition

• Strategies for collaboration with other agencies

• Strategies for spending less and adding to your bottom line

Richard Draycott, managing director of MiNetwork, said: "The year ahead promises to be yet another major challenge for digital and communications agencies and it is going to take some pretty solid strategies and sharp thinking for agencies to grow and move themselves forward.

"That said, MiNetwork's members have proven that even in tough times growth is possible and at this event some of our members will share their plans for the year ahead, which I am sure will lead to some lively debate and hopefully attendees will leave the event with a few new ideas or a new approach to some of the issue they face."

The Business Breakfast takes place before the first Stodge Lunch event, which takes place at Manchester's Harvey Nicholls, an event that will see the great and the good of Northern and Scottish digital gather together to network and share ideas.

For more details of MiNetwork's Digital Success event please visit the MiNetwork website or contact Caroline Lotinga by email or telephone her on 0141 559 6066.

Mando Marketing Industry MiNetwork

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