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Internet survey reveals web browsers online habits

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By The Drum Team, Editorial

January 17, 2011 | 2 min read

Pingdom, an internet monitoring service, has produced the most in-depth survey yet of our online habits over the past year.

This brought together a number of research projects and statistics to put a figure to the vast quantities of emails, videos, photos and other digital communications from 2010.

The data throws into stark relief the stratospheric rise of social media platforms with Facebook starting the year with 350m users and ending it with 600m. This dwarfed Twitters, still impressive, 100m extra users who brought the sites cumulative tweets total to 25bn.

Amongst the many other titbits of information to be divulged is that the near 2 billion internet users worldwide sent a whopping 107 trillion email messages between them, the vast majority of which (90%) were spam.

Similar growth was observed in Flickr which saw an average of 1.5bn photos uploaded over the course of the year and on Youtube, where 730bn videos were viewed.

By far the biggest source for this stratospheric growth was the Asian market, which now accounts for 42% of all internet users.

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