Adrian Jeffrey, former creative director of 1576, is set to join Dog Digital in a partnership agreement that will see him use his experience of traditional advertising in developing the agency’s offering.
Jeffrey, who is also a founding director of creative agency Mightysmall alongside Tamsin Ansdell and Brian McGregor, explained that he would work with the Glasgow digital agency in helping it develop advertising opportunities across ‘every digital platform’ and help Dog Digital build that part of its product offering.
“We both believe digital platforms are exciting places to unleash ideas and we think if we pool our talents we can create those ideas,” explained Jeffrey, who explained that it would also be ‘business as usual’ with Mightysmall at the same time.
“Brian, Tamsin and I are as busy as ever. But as my wife tells me, I am a workaholic, and this opportunity was too tempting to miss out on. So expect me to look even more tired than usual, if that is possible,” he added in explaining how he would balance working with both agencies.
Dog Digital has recently launched a new website for Scottish Enterprise and is now working on redeveloping the site for Scottish Development International.