A promotion for OzKleen will see it partner with 20th Century Fox for an on-pack promotion as part of the release of family comedy Marmaduke on DVD.
The promotion, beginning on 20 January until 30 March, will run across all OzKleen products, and has been brokered by Incentive Media, also using social media platforms to raise awareness of the offer.
Mark Quinn, CEO of OzKleen, commented: “We are planning significant marketing, PR activity in 2011 to support our expansion plans following our successful “Get the OzFactor” promotion in 2010.”
Quinn continued: “We are pleased to have such loyal customers who are always writing to us with stories of why they love our products. Our PR and marketing strategy is all about offering them interactive and engaging promotions that we know they will enjoy, whilst introducing our range to a new audience.”