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Halewood International ITV Crabby

Crabbie's continues sponsoring National Television Awards

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By The Drum Team, Editorial

January 14, 2011 | 2 min read

Crabbie’s Alcoholic Ginger Beer will be the broadcast sponsor for ITV’s National Television Awards for the second successive year.

The awards, presented by Dermot O’Leary on 26 January, are expected to reach seven million British adults including the brand’s target market of 21-35 year-old, B1 C1 men and women.

This is the latest sponsorship deal for the Crabbie's, which has previously aligned itself with other high-profile events such as the annual British Comedy Awards.

Al Cross, senior brand manager for Crabbie's, said: “The sponsorship of the ITV National Television Awards provides an excellent opportunity for Crabbie’s Alcoholic Ginger Beer to be involved with an event that engages with the great British public and fits in well with the overall theme for our brand.

"With new Crabbie’s products launched in 2010 and more planned for this year, we are committed to providing significant investment into the brand and in continuing to build momentum and growth throughout 2011.”

Halewood International ITV Crabby

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