moneysupermarket.com to hold review of £25m ad account
Price comparison website moneysupermarket.com is thought to be set to review its £25m marketing account, currently held by Dare.
It is understood that the client has held chemistry meetings with up to six agencies, and will hold a pitch, co-ordinated by the AAR, in mid-February and overseen by Paul Troy, the recently appointed director of consumer marketing.
The first work from the successful agency will run mid-summer.
Dare won the account following a review in 2009 and has overseen the recent campaigns featuring comedian Omid Djalili.