First Direct takes banking mobile
First Direct has worked with Leeds digital agency MadeByPi to design its new 'banking on the go' app.
The app, launched today, was designed by Leeds digital agency MadeByPi and developed in-house by First Direct.
It allows customers to check balances, make payments and transfer money between accounts. First Direct claims it is the first UK bank to launch a 'fully-transactional' app.
Matt Colebrook, CEO of First Direct, said: "The iPhone App is as a huge step forward, but it's just the beginning of our ambitions for mobile banking. Our plans for 2011 are to make our 'on the go' mobile service available on other smartphone devices.
"We chose to go with the iPhone first because that's where our customers are. Over the last 12 months, the iPhone has grown to become the 6th largest source of visitors to our website and whilst Android is growing rapidly, it's nowhere near the iPhone just yet."