Starbucks is rumoured to be readying exclusive digital content and free Wi-Fi access for its customers in the UK, according to reports today.
The mooted service would see Starbucks' Digital Network, which is offered free in the US, brought to the coffee chain's UK shops.
Starbucks launched the US digital service in October, offering anyone connected to its in-store Wi-Fi free content including selected iTunes downloads and exclusive movie clips divided into six branded channels.
The chain now offers free Wi-Fi across the US, with its digital network providing strong exposure for partner brands such as the Wall Street Journal, New York Times, LinkedIn and Yahoo.
It is rumoured that free Wi-Fi could be rolled out in the UK sometime this year alongside the network launch.
A statement from Starbucks, given to technology blog The Next Web, read: “We are continuously working with our service providers to enhance our services and explore future opportunities however we don’t have any announcements to make about a Starbucks digital network in the UK at this time.”
The story follows on from the launch of a new company logo last week, which drew criticism from loyal Starbucks customers. The chain is looking to expand its brand, with free digital content and Wi-Fi set to help attract new customers to Starbucks outlets.