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Pasty firm Ginsters hires new PR agency

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By The Drum Team, Editorial

January 12, 2011 | 1 min read

Pasty company Ginsters has appointed Mercieca to handle its consumer PR following a three-way pitch.

The Cornwall client has worked with Mercieca on its trade PR for three years and wants the consumer campaign to raise awareness of its brand, product development and marketing activity.

On Monday Ginsters confirmed that it will be the shirt sponsor of the fictional football club River Park FC in the new computer game I AM PLAYR.

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