Video: The Foundry creates The Biggest Loser TV ad
Reality show The Biggest Loser, which begins its latest run on ITV tonight, is launching an ad campaign to promote its spin-off range of soups, shakes and snacks. Watch it here.
The TV ad was created by Cheshire ad agency The Foundry, which was appointed to the task last October, and produced by Manchester-based The Gate Films. It was directed by The Gate's Sven Harding.
The ad will run alongside the latest series of The Biggest Loser, which begins on ITV1 tonight and will see 13 overweight men and women compete to shed the most pounds.