Read our new manifesto

Explore our new sections and topics

Heineken viral spoofs Fosters campaign to celebrate England's Ashes win

A viral campaign parodying the Fosters ‘Good call’ TV campaign has been launched by Heineken to celebrate England’s victory over Australia in the Ashes Test Series.

The 15-second film, created by Adam & Eve, will run on YouTube, and new and sports websites.

Nic Casby, Foster's brand manager at Heineken UK, said: "England’s stunning Ashes success has left most Aussie cricket fans speechless but our film shows Brad and Dan, the characters in our TV advertising, in defiant mood to the end. I'm sure England fans will enjoy our homage to England's magnificent achievement - and hopefully our Aussie cousins will forgive us one last show of English 'reverse swing'."