Dont miss our awards deadlines
Agencies for Growth Festival Banner

BrewDog claim victory in pint sized protest

It may have been small beer but the world’s smallest protest held outside parliament in November 2009 appears to have had a big success after the coalition government agreed to revise UK licensing laws.

BrewDog despatched a solo midget to Downing Street on a mission to tear up strict measures laws, allowing the firm to pour two thirds of a pint glasses, or “schooners”, for the first time in 300 years.

Describing the law as “archaic” BrewDog believe its removal will allow more flavoursome “craft beers” to be brought to market.

A BrewDog spokesperson said: “With this protest we wanted to prove that size does not dictate significance; our tiny protest blew the dust off our outdated licensing laws and introduced the first change to draft beer measures for three centuries. Two thirds of a pint is the perfect size for artisanal beers and will now help to combat irresponsible drinking as well as introduce new audiences to the craft beer revolution.”

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy