My favourite campaigns from 2010 - Kristal Ireland

I loved this campaign, not only because it had dozens of cute cats in, but also because I thought the emotional triggers used to convey the campaign message were really on the money. It’s a great example of a simple yet innovative idea can take a brand in a new direction, and a great use of creative.

Old Spice - ‘The man your man could smell like’

Utterly fantastic, just when you thought Old Spice was dead in the water the brand seized the opportunity to invigorate and target new markets through a brilliant combination of viral and social media.

A great international campaign that stretched across ambient media, print, digital, film and radio. I liked this campaign because it was very quirky and well executed, and above all it was really funny.

Just genius, fantastic creative and very, very funny. This TV ad allowed the brand to cut through with a memorable and truly viral ad that worked both on and offline.

Our own marketing campaign had amazing success this year, not only winning the Mi Awards Chairman’s Award but also the World’s Best Marketing Campaign at the World Travel Awards. A massive amount of work was put in by both our team and Mc Cann and we are all really proud.