KLM rebrand sees Midlands agency become Chosen

Midlands marketing agency KLM has begun the new year with a rebrand to become Chosen.

The agency, which was originally formed in 1986, has explained that the rebrand will highlight the company’s mission to change behaviour where brands and consumers meet, with the aim of having its clients’ brands chosen more often.

Jon Derry, chairman of Chosen, explained that “An increasing demand for brand activation work saw us focusing on it more and more as a core element of the agency’s offering.”

“Whether it’s a major integrated promotional campaign for an FMCG brand, a strategic review of a retailer’s use of POS or training licensees how to serve the perfect G&T, we want to make sure our clients’ brands get chosen more often,” continued Derry.

“Some channels are complex, fragmented and hard to reach,” Derry adds. “With many brands looking to enter new areas, in search of volume growth and greater margins, our goal is to provide the expert insight they need to drive these opportunities.”

The agency will continue to trade with the same team of 35, including creative director Paul Baker, client services director Patrick Culhane and finance & operations director Pip Howe.

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