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News Round Up: Carslberg, Apple, Proctor & Gamble, Tuborg

A round up of media and marketing news being reported around the UK this afternoon.

Carlsberg targets festival drinkers to drum up sales for Turborg

Carlsberg is about to launch a big sales push in Britain for its Tuborg brand, according to the Times. The group sold almost 30 million pints of Tuborg in Britain this year, but Carlsberg UK believes that could increase significantly as consumers seek out niche beer brands. After introducing the present version of Tuborg three years ago the Danish brewer plans a national television advertising campaign next summer. Carlsberg will spend at least £1 million on the campaign to be timed to coincide with the main music festival season, aiming squarely at Tuborg’s core 18 to 24-year-old audience.

Apple developing 3D without glasses

Fancy using 3D software on your iPhone or iPad without having to wear dodgy specs? You may not have to wait too long. Apple has revealed that it is working on new 3D technology that would function without the aid of glasses, says media website Digital Spy. Apple was recently granted a patent for a type of screen that creates not only 3D images without the need for glasses, but also holographic images. Apple has not revealed when this technology will become available, but the firm did state that it hopes to apply it to computers as well as television and movie screens.

Procter & Gamble to be focus of TV campaign

The Times also reports that Procter & Gamble will begin to broadcast television advertisements that highlight its credentials rather than those of its brands, such as Pampers and Pringles. The campaign is the latest move by the consumer goods industry to win over consumers interested in the companies behind products. The industry hopes that if a company is regarded as more environmentally friendly, purchasers will seek out its products. The company, which spent £5.5 billion on advertising last year, will run full-length adverts in the new year. P&G’s sponsorship of the London 2012 Olympics and its Future Friendly environmental responsibility programme are likely to be promoted throughout the campaign.

Digital music sales poised to surpass CD sales in the US

The death of physical music format has been predicted for years, but it seems that CD’s marginalisation is drawing closer. A Times article referencing market consultants Deloitte argues that retailers may start to sell them only in ‘pop-up’ stores at key periods during the year. The report predicts that digital music sales will surpass those of CDs in the US next year. Even though physical formats accounted for 75% of UK music sales in the year to September, Deloitte expects the transition to digital to accelerate and expects the US market to be first to cross over next year.

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