The launch campaign of Samsung’s new Diva Diamond phone will offer a free diamond necklace give away.
The campaign, created by Big Communications, will promote the launch of the handset across the UK in 02 stores, using press adverts and in-store POS featuring diamond encrusted typography.
Claire Darbon, channel marketing manager for Samsung, said: “The concept of giving 02 customers an actual diamond just for taking out the device is very compelling. We’re sure the idea will do a great job for the sales of Diva in the new year.”
The promotion goes live in 02 stores across the UK in the new year.
Big Communications has also been briefed to develop a campaign for the launch of the Samsung Solid Immerse handset.