Sera Miller's stories of 2010: iPad
The iPad (originally thought to be called an iSlate) launched this year and changed the world, although debate still rages as to what it's actually good for.
As always, Apple lead with the product, not a line or a creative route: the product is always at the heart of any Apple story. And there’s the rub people: the product, in my humble view anyway, is at best, pretty and at worst, irrelevant.
Maybe there’s some Emperor’s New Clothes voodoo thing going on here and I just can’t see it. For the iPad, and brace yourselves for this people, is simply a giant iPod Touch. It’s an iPhone that doesn’t make calls and an iBook without any of the good software. I don’t understand it’s purpose or the consumer need.
But then, maybe it’s just me. I didn’t know I needed to carry around 36 days of music in my handbag until the iPod. Or that I needed to run with a chip in my shoe that linked to my music until Nike + for Nano. So what do I know. And of that note, I’m off to buy my Mum’s Christmas present: a new sleeve for her iPad…